Notes on color

002 · Design

Notes on color

Why the paint you choose is a longer decision than the trim, and how to think about it.

L. Alvarez · January 2026 · 6 min read

The trim on a new car is a two-year decision. The paint is a ten-year one. It will be photographed, valeted, judged in parking lots, and — if you're lucky and careful — repainted only once.

Pick the color you'd want to see coming toward you in a rearview mirror. Almost every other consideration is downstream of that.

The car in this piece

2024 Rivian R1S

Adventure · ₦9,240,000

A three-row electric SUV that treats the road like an opening line.

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